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Key Choice Insurance Marketing Limited

04402189

active
Private Limited Company
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)

Details

3RD FLOOR WEST, BOWLING MILL, HALIFAX, HX3 5AX
Incorporated 22/03/2002

Compliance

Last accounts

31/12/2024

dormant

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 21/03/2026

Due 04/04/2027

On track

Industry

66220
Activities of insurance agents and brokers

Officers

Mr Michael Joseph Dufton

director · Since 17/02/2021

DIRECTOR

CANADIAN · CANADA · Age 61

Also on 12 other boards

Mr Nathan Peter Partington

director · Since 12/12/2024

DIRECTOR

CANADIAN · CANADA · Age 44

Persons with Significant Control

Ssp Limited

75–100% shares
75–100% votes
Appoint directors

Second Floor G Mill, Dean Clough, Halifax, HX3 5AX

Reg: 04234499 · England & Wales Companies House · Private Limited Company

Notified 06/04/2016

CompanyRankvs 4901+ SIC 66220 peers
33

Financial strength12th percentile among SIC peers · 3/25
Employees0th percentile among SIC peers · 0/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£0

Balance sheet strength

Cash

£11k

Cash in the bank

Net Current Assets

£244k

Working capital

Current Assets

Current Liabilities

Debtors

£233k

Balance Sheet

Intangible assets£0
Prepared with CCH Software