Media Sense Communications Limited
06823323
Some Concerns
- Current liabilities exceed current assets (-10)
- Going concern doubt noted in accounts (-10)
- 5 outstanding charges (-10)
Details
Compliance
Last accounts
31/12/2024
full
Next accounts due
30/09/2026
Confirmation statement
Last: 05/09/2025
Due 19/09/2026
Industry
Officers
director · Since 18/02/2009
MEDIA CONSULTANT
BRITISH · ENGLAND · Age 68
Also on 3 other boards
Persons with Significant Control
Project Engine Bidco Limited
First Floor, 5 Fleet Place, London, EC4M 7RD
Reg: 13534550 · Companies House · Corporate
Notified 06/08/2021
Former PSCs
Mr Graham Alan Brown
Ceased 06/08/2021
Mr Andrew Neil Pearch
Ceased 06/08/2021
Charges5 outstanding
INVESTEC BANK PLC AS SECURITY AGENT FOR THE SECURED PARTIES
INVESTEC BANK PLC AS SECURITY AGENT FOR THE SECURED PARTIES
INVESTEC BANK PLC AS SECURITY AGENT FOR THE SECURED PARTIES
INVESTEC BANK PLC AS SECURITY AGENT FOR THE SECURED PARTIES
INVESTEC BANK PLC
APIARY CAPITAL PARTNERS I LP ACTING BY ITS GENERAL PARTNER APIARY CAPITAL PARTNERS I GP LLP
CompanyRankvs 1328+ SIC 70210 peers52
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Risk deductions
Going concern doubt: -10 pts
Outstanding charges: -10 pts
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Going Concern Doubt
we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to
Key FinancialsYear ending 31/12/2024
Net Worth
£16.4M
Balance sheet strength
Cash
£3.1M
Cash in the bank
Profit Before Tax
£670k
Bottom line earnings
Net Current Assets
-£20.6M
Working capital
Current Assets
£17.5M
Current Liabilities
£38.1M
Fixed Assets
£39.7M
Debtors
£14.4M
Admin Expenses
£15.8M
Profit After Tax
£82k
Tax at Year End
People Costs
Balance Sheet
EstimatesDerived
| Year | Current Ratio | Implied Profit |
|---|---|---|
| 2024 | 0.46 | +£192k |
| 2023 | 2.81 | — |
| 2020 | 2.90 | — |
| 2019 | 2.36 | — |
Derived from filed accounts. Not audited figures.