What Direct Limited
07071175
Details
Compliance
Accounts
Confirmation statement
Industry
Officers
director · Since 10/11/2009
COMPANY DIRECTOR
BRITISH · ENGLAND · Age 66
Also on 13 other boards
director · Since 24/06/2015
DIRECTOR
BRITISH · ENGLAND · Age 48
Also on 9 other boards
Persons with Significant Control
Ascension Finance Ltd
Bio Centre, Innovation Way, York, YO10 5NY
Reg: 10504275 · England & Wales · Private Limited Company
Notified 11/04/2017
Former PSCs
Mr Neil Harkin
Ceased 07/01/2020
Mr Martin Clive Ward
Ceased 07/01/2020
Mr Andrew Robinson
Ceased 07/01/2020
Charges1 outstanding
BARCLAYS BANK PLC
CompanyRankvs 15+ SIC 66220 peers20
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Risk deductions
Outstanding charges: -10 pts
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Key FinancialsYear ending 30/06/2022
Net Worth
-£302k
Balance sheet strength
Cash
—
Cash in the bank
Net Current Assets
£79k
Working capital
Current Assets
—
Current Liabilities
£153k
Debtors
£232k
Balance Sheet
EstimatesDerived
| Year | Current Ratio | Implied Profit |
|---|---|---|
| 2022 | — | +£4k |
| 2021 | 1.54 | -£9k |
| 2020 | 1.66 | -£32k |
| 2018 | 0.71 | — |
Derived from filed accounts. Not audited figures.