Back to search

What Direct Limited

07071175

liquidation
Private Limited Company
Companies House
Health Score
N/A

Details

11 CLIFTON MOOR BUSINESS VILLAGE, CLIFTON MOOR, YO30 4XG
Incorporated 10/11/2009

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

66220
Activities of insurance agents and brokers

Officers

Mr Martin Clive Ward

secretary · Since 10/11/2009

Also on 13 other boards

Mr Neil Harkin

director · Since 10/11/2009

12155696

BRITISH · UNITED KINGDOM · Age 66

Mr Martin Clive Ward

director · Since 10/11/2009

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 66

Also on 13 other boards

Mr Andrew Robinson

director · Since 24/06/2015

DIRECTOR

BRITISH · ENGLAND · Age 48

Also on 9 other boards

Persons with Significant Control

Ascension Finance Ltd

75–100% votes

Bio Centre, Innovation Way, York, YO10 5NY

Reg: 10504275 · England & Wales · Private Limited Company

Notified 11/04/2017

Former PSCs

Mr Neil Harkin

Ceased 07/01/2020

Mr Martin Clive Ward

Ceased 07/01/2020

Mr Andrew Robinson

Ceased 07/01/2020

Charges1 outstanding

Charge
outstanding

BARCLAYS BANK PLC

Created 16/06/2016Registered 20/06/2016

CompanyRankvs 15+ SIC 66220 peers
20

Financial strengthNo net worth data · 0/25
EmployeesNo employee data · 0/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
Show leaderboard
How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/06/2022

Net Worth

-£302k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£79k

Working capital

Current Assets

Current Liabilities

£153k

Debtors

£232k

4avg. employees

Balance Sheet

Bank loans & overdrafts£78k
Assets less current liabilities£79k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
2022+£4k
20211.54-£9k
20201.66-£32k
20180.71

Derived from filed accounts. Not audited figures.