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Advantage Now Limited

07822863

active
Private Limited Company
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

1C AMBERSIDE, HEMEL HEMPSTEAD, HP2 4TP
Incorporated 25/10/2011

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 25/10/2025

Due 08/11/2026

On track

Industry

79909
Other reservation service activities

Officers

Howard Lloyd Dunks

director · Since 25/10/2011

DIRECTOR

BRITISH · ENGLAND · Age 45

Andrew Neil Stewart Duthie

director · Since 25/10/2011

DIRECTOR

BRITISH · WALES · Age 67

Miss Nicola Frances Joel

director · Since 15/09/2015

DIRECTOR

BRITISH · ENGLAND · Age 42

Mrs Alison Dunks

director · Since 18/09/2024

DIRECTOR

BRITISH · ENGLAND · Age 45

Persons with Significant Control

Mr Howard Lloyd Dunks

25–50% shares
25–50% votes
Appoint directors

British · England · Age 45

88 Spring Lane, Hemel Hempstead, HP1 3QJ

Notified 06/04/2016

Mr Andrew Neil Stewart Duthie

25–50% shares
25–50% votes
Appoint directors

British · Wales · Age 67

93 Heritage Park, St Mellons, Cardiff, CF3 0DR

Notified 06/04/2016

Miss Nicola Frances Joel

Appoint directors

British · England · Age 42

14 Oliffe Close, Aylesbury, HP20 2BJ

Notified 06/04/2016

Charges0 outstanding

Charge
satisfied

LLOYDS BANK PLC

Created 16/07/2014Registered 18/07/2014Satisfied 23/07/2016
Charge
satisfied

LLOYDS BANK PLC

Created 16/07/2014Registered 17/07/2014Satisfied 23/07/2016

CompanyRankvs 516+ SIC 79909 peers
74

Financial strength54th percentile among SIC peers · 14/25
Employees90th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.65× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength14/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£1k

Balance sheet strength

Cash

£37k

Cash in the bank

Net Current Assets

£29k

Working capital

Current Assets

£73k

Current Liabilities

£44k

Fixed Assets

£1k

Debtors

£35k

Profit After Tax

£61k

4avg. employees

Tax at Year End

Dividends paid£61k

Balance Sheet

Assets less current liabilities£30k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20251.65-£628
20241.50-£772
20231.74+£1k
20222.17+£12k
20212.60-£22k
20201.28-£14k
20191.74

Derived from filed accounts. Not audited figures.