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Lending Direct Limited

07834461

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

Brook House, Moss Grove, Kingswinford, DY6 9HS
Incorporated 03/11/2011

Previously known as

Hammer Hill Limited · until 02/09/2022
Greenfield Loans Limited · until 08/11/2019

Compliance

Last accounts

31/12/2025

total exemption full

Next accounts due

30/09/2027

On track

Confirmation statement

Last: 03/11/2025

Due 17/11/2026

On track

Industry

64922
64922

Officers

Mr Steven Kevin Smith

director · Since 03/11/2011

DIRECTOR

BRITISH · ENGLAND · Age 63

Also on 4 other boards

Mrs Tracy Michele Smith

director · Since 03/11/2011

DIRECTOR

BRITISH · ENGLAND · Age 62

Also on 1 other board

Mrs Katie Louise Elcock-Smith

director · Since 03/08/2022

DIRECTOR

BRITISH · ENGLAND · Age 37

Mr Ashley Smith

director · Since 03/08/2022

DIRECTOR

BRITISH · ENGLAND · Age 31

Mr Joe Smith

director · Since 03/08/2022

DIRECTOR

BRITISH · ENGLAND · Age 28

Steven Kevin Smith

director · Since 03/11/2011

British · England · Age 63

Tracy Michele Smith

director · Since 03/11/2011

British · England · Age 62

Katie Louise Elcock-Smith

director · Since 03/08/2022

British · England · Age 37

Joe Smith

director · Since 03/08/2022

British · England · Age 28

Ashley Smith

director · Since 03/08/2022

British · England · Age 31

Persons with Significant Control

Mr Steven Kevin Smith

25–50% shares
25–50% votes

British · England · Age 63

Brook House, Moss Grove, Kingswinford, DY6 9HS

Notified 06/04/2016

Mrs Tracy Michele Smith

25–50% shares
25–50% votes

British · England · Age 62

Brook House, Moss Grove, Kingswinford, DY6 9HS

Notified 06/04/2016

Charges0 outstanding

Charge
satisfied

GREENFIELD LOANS LIMITED

Created 26/06/2014Registered 27/06/2014Satisfied 06/01/2022

Change History

statusactive
2026-07-16

Active

typeltd
2026-07-16

Private Limited Company

address line1Brook House
2026-07-16

BROOK HOUSE

post townKingswinford
2026-07-16

KINGSWINFORD

CompanyRankvs 46+ SIC 64922 peers
88

Financial strength99th percentile among SIC peers · 25/25
Employees85th percentile among SIC peers · 13/15
LiquidityCurrent ratio 57.03× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£3.8M

Balance sheet strength

Cash

£1.7M

Cash in the bank

Net Current Assets

£7.0M

Working capital

Current Assets

£7.2M

Current Liabilities

£126k

Fixed Assets

£2k

Debtors

£5.4M

3avg. employees

Balance Sheet

Assets less current liabilities£7.0M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
202557.03+£334k
202456.29+£323k
202359.16

Derived from filed accounts. Not audited figures.