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Insure It Direct Holdings Ltd

10686307

active
Private Limited Company
Companies House
Health Score
66 / 100

Some Concerns

30/30
Filing
0/30
Financial
36/40
Risk
  • Negative net worth (-10)
  • 2 outstanding charges (-4)

Details

168 CHURCH ROAD, HOVE, BN3 2DL
Incorporated 23/03/2017

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

66220
Activities of insurance agents and brokers

Officers

Mr Richard John Underwood

director · Since 23/03/2017

DIRECTOR

BRITISH · UNITED KINGDOM · Age 72

Also on 11 other boards

Persons with Significant Control

Mr Richard John Underwood

75–100% shares
75–100% votes
Appoint directors

British · United Kingdom · Age 72

168, Church Road, Hove, BN3 2DL

Notified 23/03/2017

Charges2 outstanding

Charge
outstanding

SANTANDER UK PLC

Created 01/05/2018Registered 02/05/2018
Charge
outstanding

W PROPERTY INVESTMENTS LLP

Created 28/06/2017Registered 13/07/2017

CompanyRankvs 62910+ SIC 66220 peers
16

Financial strength1th percentile among SIC peers · 0/25
Employees11th percentile among SIC peers · 2/15
LiquidityNo balance sheet data · 0/20
Longevity9 years trading (max 15) · 9/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity9/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£190k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£2.1M

Working capital

Current Assets

Current Liabilities

£2.1M

0avg. employees

Balance Sheet

Assets less current liabilities£356k
Prepared with Sage Accounts Production Advanced 2023 - FRS102_2023

EstimatesDerived

YearImplied Profit
2024-£18k
2023-£23k
2022-£42k
2020-£38k
2019-£52k

Derived from filed accounts. Not audited figures.