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Smash Agency Limited

16170925

activeactive proposal to strike off
ltd
england wales
Companies House
Registered office in dispute
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk

No risk factors detected.

Details

16170925 - COMPANIES HOUSE DEFAULT ADDRESS, Cardiff, CF14 8LH
Incorporated 08/01/2025

Compliance

Last accounts

31/12/2025

dormant

Next accounts due

30/09/2027

On track

Confirmation statement

Last: 07/01/2026

Due 21/01/2027

On track

Industry

70210
70210
73110
Advertising agencies

Officers

Mr Ashley Charles Letchford

director · Since 08/01/2025

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 45

Also on 5 other boards

Ashley Charles Letchford

director · Since 08/01/2025

British · England · Age 45

Former

Pamela Krystle Doran

director · Resigned 04/05/2026

Persons with Significant Control

Mr Ashley Charles Letchford

25–50% shares
25–50% votes
Appoint directors

British · England · Age 45

16170925 - Companies House Default Address, Cardiff, CF14 8LH

Notified 08/01/2025

Former PSCs

Miss Pamela Krystle Doran

Ceased 04/05/2026

Change History

statusactive
2026-06-13

Active

typeltd
2026-06-13

Private Limited Company

post townCardiff
2026-06-13

CARDIFF

officer appointedLETCHFORD, Ashley Charles
2026-06-13

CompanyRankvs 11407+ SIC 70210 peers
23

Financial strength26th percentile among SIC peers · 7/25
Employees0th percentile among SIC peers · 0/15
LiquidityNo balance sheet data · 0/20
Longevity1 year trading (max 15) · 1/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength7/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity1/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£2

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

Working capital

Current Assets

Current Liabilities

Prepared with Companies House